Excellence in every campaign.
Here, we go beyond mere services – we tailor experiences that truly transform your digital presence.
PAID SOCIAL
In simple terms, “paid social” means running sponsored ads on social media platforms to promote products and services. Unlike organic social, paid social involves targeted advertising to increase brand visibility whilst your audience is scrolling through Instagram Reels or TikTok feeds. With many brands on social media, paid social helps your brand get noticed in crowded feeds.
Paid social advertising offers a cost-effective alternative to traditional marketing avenues like T.V and outdoor, making it accessible to businesses of all sizes. What sets it apart? The ability to precisely target your audience, ensuring your message reaches the right people at the right time.
However, it's crucial to recognise that paid social advertising isn't a magic fix. It's an amplifier of your brand's current standing. If your product isn't up to par or your website doesn't convert, simply driving traffic through social media campaigns won't yield the desired results.
Before diving in, we conduct a thorough assessment of your current social media marketing, broader digital strategy, and website performance. Once you're on board, we provide a comprehensive checklist to ensure you're fully prepared to leverage paid social effectively. We're here to walk you through every stage of the process, ensuring you get the most out of your investment.
During our first conversation, we'll discuss where you stand in the market and what you want to achieve. Before we dive in, we'll ask you to complete a simple checklist. To get started with paid social, you'll need a Facebook Business Manager account that includes your Facebook page, Instagram account, Ad Account, and Pixel. This setup gets you ready to roll with Facebook ads.
The same goes for other social media platforms. If you're missing any of these essentials, don't worry—we're here to lend a hand.
The best thing about paid social advertising is its accessibility, welcoming businesses of every size. We cater to a wide range of brands, from those investing £3,000 a month exceeding £250k+. Once you discover that perfect balance of ROI and scalability, the possibilities are endless.
Where can we help?
We’re here to support you at every funnel of your digital marketing activity. Whether you're looking to increase brand awareness, improve website traffic, generate leads, reconnect with your audience, or drive sales, we've got the
expertise you need.
With billions of active users, Meta's advertising platform offers advanced reach and targeting options based on demographics, interests, and behaviours. Keeping creative and targeting precision in mind, we'll help you craft compelling campaigns to captivate your audience.
CREATIVE
Unlock your business potential: See how we can accelerate your growth today
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At RK Media, creativity isn't just a skill; it's our superpower. Our in-house design team specialises in crafting eye-catching visuals that stop thumbs in their tracks. From captivating Paid Social ads to compelling Website banners and attention-grabbing Outdoor banners, we've got you covered across all digital and traditional platforms. We'll make sure your brand makes a bold statement wherever it is seen.
We understand the power of humanised content in today's digital landscape. That's why we excel in creating Lo-Fi Content that resonates with your audience on a personal level. Whether it's showcasing real-life experiences or highlighting authentic user-generated content, we know how to bring your brand to life in a way that connects with people.
With RK Media, you can trust that your creative direction is in expert hands. We'll transform your raw assets into visually stunning advertising campaigns that not only attract attention but also drive results.
CONSULTANCY
Transforming insights into action, our consultancy services provide the strategic guidance you need to thrive in today's competitive digital market.
Craft authentic, engaging content strategies tailored to your brand identity and audience, fostering genuine connections and driving organic growth.
Organic Social Strategy
Creative SWOT Analysis
Unlock your brand's potential with a comprehensive assessment of strengths, weaknesses, opportunities, and threats, guiding creative endeavours for maximum impact.
Gain invaluable insights into your industry, competitors, and target audience to inform strategic decisions and maximise your competitive advantage.
Market Research
Audit and Health Check Feedback
Receive actionable feedback and recommendations on your existing organic and paid social strategies, ensuring they align with industry best practices and drive results.
Paid Social Strategy
Leverage the power of paid advertising with strategic planning and execution across social media platforms, optimising reach, engagement, and ROI.
